Tourism Factoids #3: In 2015, for the first time in over a decade, Canada’s travel deficit (the difference between spending by Canadians outside the country and spending by international visitors to Canada) shrunk. Strong growth in inbound visitation combined with almost no increase to the number of Canadians travelling abroad combined to reduce the deficit by $1.2 billion.
Currency fluctuations contributed to the decline in outbound Canadian travel while currency, increased air access and redirected marketing dollars helped to increase international inbound travel to Canada.
Extracted from the 2016 Annual Report on Canadian Tourism prepared by HLT Advisory Inc. and the Tourism Industry Association of Canada. Copies are available here.